Focus Group in market research is an important methodology for understanding consumers.
Focus Group is a qualitative research method used to gather information from a group of consumers or target groups.
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Quick and easy to get results.
High cost saving and correct target.
Highly flexible, supporting SMEs and large organizations.
We have our own panel consisting of 52 million consumers in 16 markets.
Be able to check feasibility quickly.
Effectively control of panel quality.
Z.com Research, We provide online research, survey with our own panel marketing solutions platform that reaches a multi-country panel network - Asia Cloud Panel and partner companies are continuously expanding the panel size to cover whole Asia and around the world.
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Online Research |
Offline Research |
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QUICK SURVEY Quick and easy online research service that can connects with Google Forms and Survey Monkey. |
IN DEPTH INTERVIEW In-depth interviews can be conducted online via Zoom, Google Meet, Skype and Phone calls. |
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CUSTOM SURVEY Fully integrated, customizable research services can be designed Surveys as your requirement and with general summary reports provided. |
FOCUS GROUP Focus group project owner can limit The topics and number of interview participants can be determined. |
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HYBRID SURVEY A combination of online surveys (quantitative) and online in-depth interviews (qualitative) to analyze from multiple perspectives. |
PRODUCT TESTING Project owners can plan to prepare the product and find a place to test the product ready before starting the project. |
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Online Research |
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QUICK SURVEY Quick and easy online research service that can connects with Google Forms and Survey Monkey. |
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|
CUSTOM SURVEY Fully integrated, customizable research services can be designed Surveys as your requirement and with general summary reports provided. |
|
|
HYBRID SURVEY A combination of online surveys (quantitative) and online in-depth interviews (qualitative) to analyze from multiple perspectives. |
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Offline Research |
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|---|---|
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IN DEPTH INTERVIEW In-depth interviews can be conducted online via Zoom, Google Meet, Skype and Phone calls. |
|
|
FOCUS GROUP Focus group project owner can limit The topics and number of interview participants can be determined. |
|
|
PRODUCT TESTING Project owners can plan to prepare the product and find a place to test the product ready before starting the project. |
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Supplement and Vitamin A
Purpose : To understand the multivitamin consumption behavior.
Purpose :
Sample size: 880 SS (Quantitative)
Age Range: 21-50 years old
Income range: more than 10,000 baht
Type of vitamin: Only multivitamin
Brand: not specific
Quota: Male 50% - Female 50% / Bangkok
50% - Other provinces 4.5% (Bangkok, Chiangmai, Nakhon Ratchasima, Khonkaen, Songkla, Hatyai, Nakhon Panom, Nakhon Sawan, Chonburi Pattaya, Udontani, Pisanulok)
Results
The multivitamin consumption behavior has been answered and well understood after professional Market Research task has been done for Mega WE Care team.
Saving Money App
Purpose : To know the user's insCights of Personal finance management to improve UX and function of their service
Specs :
Sample size: 150 SS (Quantitative)
Gender: Male & Female
Age Range: 18-35 years old
Country: Thailand (150SS), Indonesia (150 SS)
Screening condition: currently doing personal finance management (review or track the spending behavior to improve their own financial situation)
Quota: Male 50% - Female 50% / Age 33.33% of each (18-22, 23-27, 28-35 years old)
Results
Money Lover has received amazing sampling result and found the way to improve their UX for their Mobile Application.
Second Hand Car Auction
Purpose : To study interests and behavior of targeted participants why they do not want to use auction agency.
Purpose :
Method: Focus Groups Online (Qualitative)
Sample size: 100 SS
Gender: Male 70% & Female 30%
Age Range: 25 years old ++
Country: Thailand (Nation Wide)
Screening condition: People who has cars only.
Results
The Client has received amazing result and found out the reason that they have been trying to figure it out for a long time.
A: Client report will be strictly confidential that we will never publish.
A: It depends on the client's industry, target and budget. Usually we recommend 400 sample for 95% confidence level. The sample can be vary by 100, 200, 400 and higher depending on the quota.
A: We can simulate how many sample size we can provide with our internal system. In the case of complex conditions, we will conduct by following the actual incident rate.
A: As a measure in anticipation of the occurrence of defective answers, we have set a surplus collection for the required number.
A: The participants will receive some points by answering the each questionnaire. Once they collect enough points, they can exchange it to some vouchers or items at our Reward Center. There will not have any extra charge besides the points.
A: It starts from 3 business day after we launch the survey. Depending on the number of necessary sample size.
A: Basically, there will be 1 sales representative, 1 operator, and 1 project manager.
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